Media kit
Video samples, photos, press and the brands I have worked with. Need something for a feature or an event? Reply and tell me.
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Relentlessly attempting to inspire the world
A speaker of multiple languages, having lived on 3 continents, visited more than 100 countries, and a graduate of the University of North Carolina at Chapel Hill with honors and degrees in International Studies and French, I am what you would truly call a citizen of the world.
Being bi-racial, I know what it means to struggle with self-confidence, not feeling like I belong, low self-esteem, and wrestling to find my worth. Over the years I have grown in many of these areas, and I believe it is my calling to join with others, regardless of heritage, nationality or upbringing, on the journey of finding their sense of value, passion, purpose and beauty.
I do this through teaching on wellness, emotional, physical, mental and spiritual, in inspirational seminars, public speaking engagements, fitness classes, educational trainings, dance, and posts on social media.
- Certified Wellness Coach
- Certified Nutrition Coach
- Certified Personal Trainer
- Certified Group Fitness Instructor
- Inspirational speaker
- Zumba® Education Specialist
On the record
- Collaborated with artists like Meghan Trainor, Machel Montano, Grupo Niche, Jenn Morel, JPerry and more
- Brand ambassador for a company with a global following
- Featured in multiple video games on Xbox and Wii
- Featured in instructional videos sold globally
- Inspirational speaker
- Experience in radio and live television
- Featured in Glamour Magazine Russia
- Worked with Nike, Nine West, Hoka, Therabody, Nivea, AFAA, NASM, HSN and more
- Entrepreneur and small business owner
Off the record
- Performed in more than 100 countries
- Speaks English, French and Spanish
- Lived on 3 continents
- Avid hater of all things chocolate
- Mom, wife, lover of God and life
“Loretta Bates is one of the most amazing people we have ever worked with. She speaks the truth and all her fans have nothing but love for her. She made Zumba® better in a million different ways and I can't say enough about her.”
Alberto Perlman, CEO, Zumba® Fitness
On screen and on stage
Photos from the road
In print and in play
Video games
Glamour Magazine, Russia
Luxury Wellness
ZLife Magazine
Brands I have worked with
In the press
Family Circle
Best Workout for your Mood
Racked
Crazy Happy Zumba
15 Min Lt (Lituania)
The Most Anticipated 3 Hour Zumba® Event with Renowned US trainer Loretta Bates
Winnipeg Free Press
Find me here too
Podcast appearances
Happy Beyond Fit
Episode 56: "Confidence Helps You Lift Others Up". Loretta's career from Zumba® instructor to wellness app creator, overcoming imposter syndrome, and building community. Hosted by Maria NJ Browning (September 19, 2026, 122 min). Spotify · Apple Podcasts
If These Floors Could Talk, ZIN Play Series
Episode 2, The Heart: celebrating Zumba®'s 25th anniversary with fellow Zumba® Education Specialists Carolina Moraes and Gina Graziani. Topics include the global Zumba® community, emotional connection through movement, and the "daily dose of happiness" (September/October 2026).
Moments from The Heart
"What we do is important." A few minutes from my conversation with Carolina Moraes and Gina Graziani. Press play and turn the sound up.