Last Updated: November 1, 2026
WELL Collective (“we,” “us,” or “our”) operates the WELL Collective mobile application and the website at lorettabates.com. This Privacy Policy explains how we collect, use, and protect your personal information when you use our services.
By using the WELL Collective app or website, you agree to the collection and use of information as described in this policy.
Information We Collect
Account Information
When you create an account or start a free trial, we collect:
- Your name
- Your email address
This information is used to identify your account, personalize your experience, and communicate with you about your membership.
Health and Wellness Data
If you choose to turn on Health Sync, the WELL with Loretta app connects to Apple Health (iPhone) or Health Connect (Android). It only asks for the types of data below, and only for the reasons listed.
Data the app reads:
- Steps: your daily step count in your WELL Check.
- Sleep: how long you slept, for the sleep part of your WELL Check.
- Workouts (exercise sessions): workouts you did in other apps or on your watch, so they count in your WELL Check alongside your WELL workouts.
- Heart rate: your heart rate from your watch during a WELL workout or class, shown in the summary when you finish.
- Active calories burned: the calories your watch recorded during a WELL workout or class, shown in that same summary.
Data the app saves for you:
- Workouts (exercise sessions): your WELL workouts, stretches and dance classes, so they count toward your activity in Apple Health or Health Connect.
- Active calories burned: the calories for each WELL workout you save.
- Mindful minutes: the minutes you spend in breathing and calm sessions.
This data is only accessed with your explicit permission. You turn it on yourself in the app’s Health Sync settings, and you can turn it off there at any time, or remove the app’s access in Apple Health or Health Connect. We use this data only to show your progress inside the app. We do not sell, share, or transfer your health data to any third party. Health data is never used for advertising or marketing, and it is never used to decide anyone’s eligibility for credit, insurance or employment.
Use of information received from Health Connect follows the Health Connect Permissions policy, including the Limited Use requirements. Information received from Apple HealthKit is used only to provide the features described above and is never shared with third parties for advertising or data brokerage.
Wellness Activity Data
When you use the app, we store information about your wellness activities, including:
- Daily check-in responses (water intake, sleep, steps)
- Breathwork session completions
- Workout and stretching logs
- Saved recipes and meal plans
- Community forum posts and messages
- Event RSVPs
This data is stored to provide you with progress tracking, streaks, and a personalized experience within the app.
Usage Data
We collect basic usage analytics to understand how the app is used and to improve our services. This includes general interaction data such as which features are accessed. We do not track your activity across other apps or websites.
How We Use Your Information
We use the information we collect to:
- Provide and maintain the WELL Collective app and services
- Manage your account and membership status
- Display your personal wellness progress and activity history
- Send you notifications you have opted into (daily inspirations, community updates)
- Improve our app and develop new features
- Communicate with you about your account or membership
How We Protect Your Information
We take reasonable measures to protect your personal information, including:
- Encrypted data transmission (HTTPS/TLS)
- Secure server infrastructure
- Limited access to personal data on a need-to-know basis
While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.
Data Sharing
We do not sell, rent, or trade your personal information to third parties.
We may share limited information with the following service providers who help us operate the app:
- Brevo (formerly Sendinblue) — for email communications related to your membership All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties.
- BunnyCDN — for delivering audio and media content
- Anthropic: for suggesting replies to comments on our YouTube videos
These providers are contractually obligated to protect your data and use it only for the purposes we specify.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with our services. If you request account deletion, we will remove your personal data within 30 days, except where we are required to retain it for legal or administrative purposes.
Your Rights
You have the right to:
- Access the personal data we hold about you
- Correct any inaccurate or incomplete data
- Delete your account and associated personal data
- Withdraw consent for health data access at any time through your device settings
- Opt out of notifications through the app settings
To exercise any of these rights, please contact us at the email address below.
Children’s Privacy
The WELL Collective app is not intended for use by children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.
Cookies and Website Data
Our website (lorettabates.com) uses cookies for essential functionality such as login sessions and user preferences. We do not use cookies for cross-site tracking or targeted advertising.
YouTube API Services
Our private team tools use YouTube API Services to upload videos we have approved to our own YouTube channel and to read and reply to comments on our own videos. These features use YouTube API Services, and by using them you agree to be bound by the YouTube Terms of Service. Google’s privacy practices are described in the Google Privacy Policy.
What we access and why: only our own YouTube channel, its videos and the comments on them, to upload videos we approve and to answer comments. We do not access anyone else’s YouTube account, and we do not sell or rent YouTube data.
Who we share it with: one service provider, Anthropic. We send the text of comments on our own videos to Anthropic’s Claude AI so it can suggest replies. A person reviews each suggestion and chooses or writes the reply, and nothing posts by itself. Anthropic’s privacy practices are described in the Anthropic Privacy Policy.
How we store it: the sign-in key for our own channel is kept encrypted in transit and stored privately on our server. Copies of the comments on our own videos, including the commenter’s public name, are stored privately on our server so we can read and answer them. They normally drop off after 30 days.
How to remove access or ask us to delete data: access can be removed at any time on the Google security settings page at https://myaccount.google.com/permissions. To ask us to delete any YouTube data we hold, email [email protected] and we will delete it within 7 days.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically for any changes.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
WELL Collective
Loretta Bates
Email: [email protected]
Website: lorettabates.com